Stara Zagora is a city of great cultural and historical importance in Bulgaria, known for its well-planned layout and rich heritage dating back to ancient times. The city’s archaeological treasures include the ancient Roman city of Augusta Traiana. Stara Zagora is an important cultural hub, home to museums, galleries, theatres, and a thriving cultural scene. Economically, it is a significant commercial centre with a diverse industrial base and a strategic location on transport routes. Overall, Stara Zagora in Bulgaria has a dynamic combination of history, culture and economic activity. Today, Stara Zagora is the member of B40 Balkan Cities Network.